2 TBSP finely ground coffee
2 TBSP of brown sugar
1 TBSP course salt
1 TBSP chili powder
½ TBSP Cumin
½ TBSP sweet paprika (if you would like a smokier flavor used smoked paprika)
½ TBSP Black Pepper – freshly ground
½ TBSP Garlic Powder
½ TBSP Onion Powder
½ tsp cayenne powder (adjust the amount to your heat preference)
1 tsp of cocoa powder
Whisk together and store in a sealed glass jar. Sprinkle and rub liberally on beef, chicken etc.
Let the rub sit on the meat for at least 30 minutes (longer is better).
Also great -sprinkled in melted butter then brushed on corn before grilling.